Content and keyword are co related, as you cannot have content without a keyword. The content and keywords complement each other and enhance the quality of the content without distorting the content and go hand in hand.
Keywords is the soul of the content , and if the website has only pictures and video, with no content, then keywords can be avoided but if you need to provide a quality content with high rankings, keyword plays a very important role in this process. Keywords play the role of sheet anchor in content formatting and styling. Makshi Infotech exploits this aspect in totality.
A keyword can be used in the title, or first line or first paragraph, and there are no hard and fast rules on how many times you can use a keyword, but it should be relevant to the content and highlight the content to increase the hits and web traffic.
Keywords can appear on the URL, or in the title, or in the links to the related content, but it must have the potential to target the business goals and focus on the content. There many paid tools and free tools for keywords and even social networking sites like you tube and twitter search can be of great help in finding the right keywords and have a rich content.
You may research your key word tools and use them regularly and at times in rotation depending on the variation of your content, but your prime concern in choosing your rich keywords should be relevance to the content. Keyword tools are easy to use and have the ability for prospecting and figuring out the best variations required for your content.
You may make use of Google keyword tools or any of the free keyword tools like keyword niche finder. It is imperative to use trend based keyword tools when the content is relevant to the present trend and is being discussed in the present situation and you will have a high traffic if your keywords are highly impressive and eye catching.
Competitive tools like Compete, Spyfu, give you an insight in what your competitors are using and you may capitalise on this information to make your content more specific and relevant. It is advisable to use multiple keyword types to broaden the horizons of your content and cover many aspects of the content.